Brunei Darussalam reaffirmed its commitment to economic diversification and international trade integration during the recent hosting of the ASEAN–Korea Trade Facilitation Mission. The mission created direct opportunities for Bruneian micro, small and medium enterprises (MSMEs) to engage with Korean importers, gain market insights, and explore pathways to expand beyond the limited domestic market. The Brunei leg of the mission commenced with a Business Forum held on 2nd February at the Radisson Hotel.

In a keynote address, Doctor Hajah May Fae'zah binti Haji Ahmad Ariffin, Permanent Secretary at the Ministry of Finance and Economy highlighted that Brunei Darussalam's approach to economic development goes beyond promotion alone. She emphasised the importance of connecting local enterprises to international demand, strengthening trade linkages, and ensuring that global engagement contributes to sustainable growth, particularly by creating practical opportunities for MSMEs to access regional and international markets. The mission was organised by the ASEAN–Korea Centre in collaboration with the Korea Importers Association, and with strong support from the Brunei Economic Development Board.